We are seeking an experienced Amazon Marketplace Manager for our DTC e-commerce Company who is a strategic, data-informed leader to manage and improve our Amazon Marketplace business initiatives. Through autonomous and collaborative efforts, optimizing sales growth is a key function with the capacity to view perspectives from an enterprise and customer mindset. The ultimate objective is to increase volume, search ranking, and conversion via data-driven decisions with an extremely proactive ability to identify areas to implement and/or optimize processes and reporting.
Primary Responsibilities:
- Own Amazon Inventory reporting by identifying at-risk items from both an over- and under-stock perspective.
- Collaborate with Supply Chain Director to implement pricing tactics to move through excess inventory.
- Forecast accuracy improvements in collaboration with cross-functional teams such as monthly review of consumption actuals vs. forecast.
- Utilize historical promotional performance to forecast lifts and sell-throughs.
- Leverage the digital shelf platform to track competitor promotional activity and utilize insights to help form or promote promotional strategy with cross-functional teams.
- Leverage the digital shelf platform to track and communicate automated profit recovery; identify where manual intervention is needed and work cross-functionally on the dispute process.
- Leverage data analytics to identify gaps of loss and gain to help drive media and copy decisions.
- Utilize data from multiple platforms to identify critical keywords that will drive sales and execute changes for overall improvement.
- Create customized reporting to provide insights to the Brand and Marketing teams to stand out from other brands.
- Own Subscription reporting to drive insights around consumer trends and preferences.
- Monthly review of Brand Store analytics and competitor Storefronts for shopper journey insights.
- Own the launch of new products to evaluate and define best-in-class go-to-market procedures and requirements.
- Support in establishing the variation strategy of product assortment.
- ABO (“Always Be Optimizing”) – continuous review of our titles, bullets, backend keywords, and assets.
- Take full ownership of the ongoing maintenance of our source and the backend upkeep of our digital shelf platform to ensure audit accuracy.
- Review competitor brands on Amazon to assess merchandising tactics and beta features.
What you'll need:
- 3+ years of Amazon Marketplace experience required including in-depth knowledge of Vendor Central and Amazon Ads console.
- Strong proficiency in navigating complex data and technology database systems and advanced skills with Microsoft Excel.
- Superior analytical skills with the ability to convert data into tools and reports that are actionable; passion for leveraging data to drive changes and results.
- Strong business acumen – demonstrates an in-depth understanding of both company and customer strategies.
- Strong verbal and written communication skills with the ability to communicate effectively and to the appropriate audience level.
- Results driven – focuses on the tasks and achieves concrete results that contribute to the company's success.
- Highly organized and detail-oriented with an ability to manage multiple priorities.
- Demonstrated success in working collaboratively.
- Curious with a test & learn state of mind – challenges approaches in search of more effective options.
- Must be proactive, adaptable, and able to take initiative while working on a fast-paced team.
